About Us

TUR Welcomes You!
We are TUR — a hardworking and independent clothing brand from Kharkiv. Our journey began in 2015, following the outbreak of war in Eastern Ukraine. That moment shaped the militaristic spirit that runs through our collections. We fused a warrior’s mindset with modernity to form new styles: techwear, cyberpunk, and warcore.

TUR — the ancient ancestor of the domestic buffalo.
A wise, proud, fierce, and unyielding creature that once roamed the territory of Ukraine for thousands of years. We embody these same traits in our clothing — bold and uncompromising, staying true to our own style. That’s what makes us stand out in the fashion world.

TUR's philosophy is to have the world proudly wear technologically advanced and stylish clothing made in Ukraine.
We aim to break free from routine, templates, and materialism. We’re redefining how fashion is perceived. We don’t just want to look into the future — we want to be part of it. And we’re almost there.

Our team creates new collections in the styles of techwear and warcore, placing great focus on functionality and distinctive visual identity. We use materials designed for military garments — that’s why we guarantee a whole new level of comfort. And we want you to feel it on your own skin.

TUR isn’t mass-market clothing stripped of emotion.
TUR means comfort, adaptability, transformation, technology, and functionality.

It’s the clothing of urban ninjas.
They can stand out in a noisy crowd, or disappear into the city’s shadows like true spirits — it all depends on their mission.

So wake up, samurais — we have a world to modernize!