The techwear brand TUR WEAR welcomes you to the world of future and transformation

A MESSAGE FROM THE FOUNDER — SERHII SHYROKOSTUP

Welcome to the Urban Samurai community!

For 10 years, we’ve been creating techwear that — beyond its unique design — carries both functional and conceptual meaning.

We’ve united a strong community of Urban Samurais — people unafraid of the challenges of the modern world, striving for constant growth and transformation!

My team and I are deeply grateful for your support! It means the world to us — your feedback and trust are the source of our inspiration and energy to keep moving forward! ⚔️

OUR MISSION

To create futuristic clothing focused on functionality — for active, young individuals who seek to express themselves in a modern world.

BIG IDEA

To reflect the technological evolution of humanity and the dynamic urbanization through futuristic design and innovative solutions.

To make every TUR product speak for its wearer — without words.

VALUES

Mutual Respect

Respect in decision-making, communication, and teamwork. Understanding the importance of cooperation in achieving great goals and ideas.

Energy

Energetic people act fast — they don’t need to be pushed. They are advocates of learning and self-development. They take greater responsibility and become the inner driving force of the team — motivating others and creating healthy competition among the strong.

Honesty

We value open communication, the exchange of information and energy. There’s no place for hypocrisy or double games. To be honest means to be authentic and to act ethically.

Key Styles and the Ecosystem Concept

Techwear
Urban Samurai
Darkwear
Cyberpunk

WE – THE CONCEPTUAL ECOSYSTEM

We don’t just lead these directions in the Ukrainian market — we merge and blend their meanings and strengths, constantly seeking the perfect balance between aesthetics and functionality.

Our idea is built on the concept of clothing as a logical continuation of humanity’s technological evolution and as a response to the challenges of the modern urban environment — mass, fast production leading to chaos. We believe that creating clothing can — and should — be approached rationally. That’s the path we’ve chosen.

We focus not only on the emotional aspect of a purchase but also on the real, practical challenges you face every day.

That’s why, in our creative process, we follow a philosophy similar to Apple’s: our products form their own ecosystem, and our message is to offer not just clothing, but a lifestyle — a sense of belonging to a unique community of samurais.

When you see someone wearing TUR, you know right away — you’re part of the same clan ⚔️

OUR STORY

Year 2015
Year 2016
Year 2016
Year 2021
Year 2021
Year 2023
Year 2024
Year 2025

Our story dates back to 2015.

At a time of dynamic growth among local brands, we emerged as well.

While thinking about development, we also began to think about uniqueness — that’s how we discovered the Techwear and Cyberpunk styles for ourselves.

The founder and main designer of the brand, Serhii Shyrokostup, saw in them a fusion of functionality and unconventional aesthetics, as well as reflections of his passions — music (back in school, he was a member of a metal band and played bass guitar), computer games, and futurism.

In 2019, the brand adopted the positioning “affordable techwear for modern samurais”, with the slogan “Samurai not dead” — a reinterpretation of the iconic “Punk not dead.”

That’s when we solidified our belief that we wanted to stand out — to pay more attention to details, materials, and accessories, and to develop and promote our own style.

At the same time, we chose the path of creating our own ecosystem.

Over 10 years on the market, we have created around 185 unique models and developed a quality control system that has reduced the number of defective products to nearly zero.

Thanks to our idea, story, and philosophy, we’ve built an active, creative community.

Today, our goal is to continue growing a community of people who share our values and aesthetic vision.